By Chris Scalise
Build a website in a snap with an easy-to-use drag-and-drop editor
Browse and customize 100s of professionally-designed templates
Choose from hundreds of fully-integrated apps in the Wix App Store
More than 90 million people have built websites using Wix since it launched in 2006, making it clear this company is doing something right. Wix.com feature-rich platform is best known for its intuitive design options and wide range of interactive tools, such as its streamlined drag-and-drop builder. After spending just 20 minutes exploring the intuitive site-creation platform, it’s easy to see why Wix is one of the world’s most popular website builders on the Net. It’s simple to use — even if you have zero experience — and you can create any kind of website.
Great Website Templates - Choose from a gallery of more than 500 different designs
No Tech Skills Required - drag-and-drop interface or use new ADI feature to automatically create a website for you in minutes
Ample Add-Ons – Enhance the functionality of your sites with third-party integrations
The incredibly intuitive builder is among the best in the industry
Free-account option lets users create and host beautiful websites at no charge
Hundreds of templates can serve almost any purpose
Wix App Market integrates with many popular web services, enabling live support, newsletters, contests, reservation tools, and testimonials on your site
New Artificial Design Intelligence (ADI) creates entire sites from scratch in minutes based on your needs, sourcing semantic information from similar sites around the web.
Too much design freedom means your site can end up looking less than stellar
No way to view site stats unless you pay for the ability to add Google Analytics
Limited eCommerce options
The Wix user interface certainly includes one of the most intuitive web builders available. In literally less than five minutes, users can pick a great template and start customizing it to their liking—all without agreeing to any terms of service or entering credit card info. All you need to get started was an email address, which is actually pretty amazing. Logging into your Wix site is also very simple & friendly.
The user interface is clean, well-organized, and a breeze to get the hang of. And the drag-and-drop editor is incredible! After picking a template, it’s easy to add, remove, or manipulate elements on a site, without needing any kind of coding knowledge whatsoever.
Plus, the image-editing options are so straightforward and simple to use that even someone with zero graphic design experience can tweak photos and images to their liking. If you’re looking to build an online store, the eCommerce tools that come with Wix premium plans are every bit as user friendly. Overall, Wix definitely offers one of the best user experiences compared to the other builders featured on our site. Give it a try yourself, and you’ll be on your way to a killer site in less time than you think.
Wix offers among the most feature-rich website building experiences on the internet. Aside from the first-class drag-and-drop builder, Wix is famous for providing free hosting for all websites created on its platform. And the service’s extensive App Market is ideal for individuals and entrepreneurs who hope to enhance the functionality of their websites by integrating third-party add-ons.
The App Market makes it easy to add a variety of rich features to your site, including surveys, social media streams, and newsletter signup forms, to name a few. There are hundreds of add-ons to choose from in the App Market, many of which might be perfect for you.
In addition to the App Market, there are oodles of other features with Wix as well. The platform has an awesome image editor built right into the interface, and lets you add graphics from a rich library of professional stock images. You can even choose to add cutting-edge elements to your site, such as video backgrounds and impressive 3D parallax effects. And that’s just the tip of the iceberg! There are tons of other tools and features for bloggers, business owners, and everyone in between.
In June 2016, Wix added a huge new feature to their already robust platform—Artificial Design Intelligence (ADI). The launch of Wix ADI marked a milestone for the industry by allowing webmasters of any experience level to use artificial intelligence to generate a custom website based on their specific needs. Wix ADI works by first asking users a few questions about what kind of site they want and then scouring the web for information about that particular topic or brand. The end result is a complete, fully customizable website that’s guaranteed to be unlike any other online presence in existence. And it all happens within just a few minutes!
Wix ADI is open to all Wix users, even at the free level. After registering an account, the user is presented with one simple question: “What kind of website do you want to create?” Options include “Business,” “Online Store,” “Photography,” “Events,” “Music,” and a slew of others. After choosing a category, the user is presented with two more options: “Create Your Website with the Wix Editor” or “Start with the Wix ADI.” When “Wix ADI” is selected, the real fun begins.
After answering a few additional questions, the user is presented with a complete website that includes relevant images, videos, and text. All of these elements can be replaced with the click of a button, but it’s amazing to see just how reliable the preselected options are. Because Wix ADI scans information from millions of sites across the web, it’s able to assemble a remarkably high-quality product based on very little information from the user. By linking a relevant social media account to their Wix account, the user can enjoy an even more personalized result.
Even the savviest web designer isn’t going to get everything right the first time, so Wix ADI makes changes on the fly based on user feedback. For example, if the initial layout isn’t up to par, the user can click “Design” and select from among hundreds of other available themes. After the artificial intelligence has completed its work, the user can make any additional edits using the standard Wix editor. It’s easy to add new pages, move elements around the screen, and install custom apps.
Although all of this provider’s plans include hosting at no charge, and you can theoretically have a free site for as long as you’d like, there are Wix website costs if you want increased storage, added bandwidth, and access to a slew of other advanced features. The main differences between the company’s free and premium websites is the free versions feature “Powered by Wix” ads on them and prevent you from linking the site to your own domain. Upgrading to a paid plan isn’t necessary for everyone, but depending on your needs, that might be your best bet.
The premium plans come in five different flavors to suit the needs of various users. The most basic premium plan is the Connect Domain offering, which allows you to link your own URL to your site, but doesn’t remove the Wix ads. The next step up is the Combo Plan, which does remove ads and includes higher limits for bandwidth and storage. The Unlimited Plan adds a few more bells and whistles for entrepreneurs and freelancers, while the eCommerce and VIP Plans give you increased access to tools and support. All in all, the Unlimited Plan offers the greatest amount of features relative to the cost, making it the best bet for most users.
Wix offers more than 500 templates and the stock is refreshed regularly. There are over 70 different categories of templates (such as blog templates, business templates, and portfolio templates) that meet the most general and niche needs alike, including specific options for illustrators, restaurateurs, retailers, and bloggers. Once you pick one of Wix’s themes, just drag and drop your custom text and images into place.
Of course, there is also the option to start from a blank page and build your site from scratch. For those short on time or content, there are streamlined one-page Wix website templates that let you publish a site immediately and add on to it later. There are even one-page “Coming Soon” templates for sites in the works. The feedback feature lets you allow friends, family, and other people you trust to view a not-yet-final version of your site, without requiring you to make it visible to the whole world. While Wix is lauded for having some of the most stunning designs on the market, take your time choosing from the various templates. Unfortunately, once you design a site based on a specific template, you cannot switch to a different one without starting from scratch.
The company supports its business users with a wide range of traffic generation, financial management, site analytics, and communication tools. When you sign up for a Wix eCommerce plan, you can start making money with your website in no time. It’s easy to create attractive product pages with photos and videos of your items, and it’s also simple to organize your items into collections. Additionally, shopping carts and coupon codes are a cinch to set up. Another benefit is that more payment options are offered by Wix than by just about every other website builder.
Wix eCommerce pricing starts around $16 per month, or closer to $24 if you opt for the VIP plan. Based on our research, it seems like the price is very affordable compared to the competition. Even if you don’t want to sign up for an eCommerce site, you can still insert PayPal “Buy Now” buttons wherever you’d like. One common complaint seen in some Wix eCommerce reviews, though, is there’s no way to sell digital downloads (MP3s, ebooks, apps, etc.) directly to your website visitors. But if you strictly sell physical goods, you’re good to go!
Wix.com features one of the best website-building experiences available. Not everything about the platform is perfect, but the Wix builder is easily among the most user-friendly tools of its kind. With many attractive offerings, it may be the perfect choice for the majority of aspiring webmasters.
About Chris Scalise
Chris Scalise has worked with major website builders since the early days of Adobe PageMill. For more than a decade, he has been addressing the web building and content management needs of leading online businesses like Coalition Technologies and Opposing Views. In his spare time, he reviews website design and creation.