Wix Review

By Chris Scalise


In a Nutshell:

Wix has become one of the world’s most popular website builders due to the right combination of user experience, beautiful templates, and a marketplace for apps that can make any website look like it was designed by a team of professionals. Wix has perfected drag-and-drop website design and is a one-stop shop that will host your site and also give you the workshop to create a site suited to you.


  • Intuitive, easy-to-use even for first-time website designers
  • More than 500 beautifully-crafted templates
  • Wix App Market includes a wide variety of apps
  • Also includes web hosting


  • If you want to change templates you have to redesign site
  • Fewer ecommerce options than some competitors

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Best For

  • People building their first website without design experience
  • Bloggers
  • Small business owners

Wix does a great job of leading you through the web-building process no matter your level of expertise. The Wix Help Center is an extensive and informative knowledge base where you can find answers to your web design questions. Wix’s 500+ beautifully-rendered templates are ideal for small business owners who want to showcase their brand. With Wix, photos and logos pop and the design is easy enough that you don’t need to worry about losing valuable work time on your website.

Ease of Use

It really only takes a few minutes to get the hang of using the system, which is one of the most intuitive anywhere. Pick a template that you like (from over 500 options!) and start playing around with it. You don’t even need to sign up for a paid account before you can start testing it out.

Wix also includes extensive help features, including a knowledge base you can access from the editor, as well as hundreds of tutorial videos online. Another thing that simplifies Wix is the fact that all content is hosted on Wix servers, so you never have to worry about managing a web hosting account.

Template Design Options

With Wix you can definitely put your best foot forward, with more than 500 beautiful, richly-designed templates split across over 70 different categories. With so many templates you can find something that perfectly matches the image you want for your site.

You can scroll through the available templates one by one and click “info” to see an explanation of it, including which type of sites it’s best suited to. You can press “view” to get a demo of how the site looks, or just press “edit” to start working on the template and putting the pieces together how you like. Wix also allows you to select a blank template, and design the entire template by yourself step by step, if you’d like.

One drawback of Wix though, is that if you decide to change your site’s template, you’ll need to start all over from scratch, you can’t simply migrate the content to a new template. You also can’t edit the HTML or CSS codes.

Wix has a variety of templates available

Wix also helps you create a great look for your site with a very large collection of professional photos that you can use on your site for free.

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How to Use Wix’s SEO Tools

Build a personalized SEO plan and use a keyword analyzer that will let you know which written content can help increase traffic on your site. Wix will help you improve your meta tags - your titles and descriptions - in a way that increases your search engine visibility. It also helps you improve your site URLs, and will give you tips about crafting alt text and using hyperlinks as needed.

The personalized SEO plan will give you a step-by-step guide to how you can improve, and Wix will also help you peruse Google Analytics data on your site to understand how users get to you and how to increase their numbers. Wix also has the handy Site Booster app, which you can install to make your site more visible to users in your area. It is one of a large variety of apps on the Wix App Market that are focused on SEO.

Other tools include XML sitemaps, HTML5 optimized code, CDN providers and more, all of which can be put to work for your SEO

Unique Features

Parallax Scrolling

In parallax scrolling, the site background and foreground are separate, and as a reader scrolls down, the two sections move at different speeds creating a feeling of depth on your site.


This feature allows you to showcase your images and other content on a variety of slideshow galleries that can increase engagement and the time users are on the site.

Wix Gallery

The Wix Pro Gallery is another way to really improve the appearance of your images, including the radius and threshold among many other aspects. You can also make every image shareable on social media.

Wix’s Artificial Design Intelligence (ADI)

Wix’s ADI feature uses an algorithm to build your website. You can always edit and tweak the ADI designed site however you see fit.

Wix’s App Market

The Wix App Market gives you options to take your site to the next level. There are literally hundreds of apps, made by Wix and third-party providers that can handle everything from SEO to Ecommerce solutions, scheduling solutions, and image and video tools.

Video Backgrounds

You can easily upload your own video and add your own music to play automatically when the page loads.

What About Ecommerce?

Among the hundreds of Wix templates,60 are designed specifically for online stores. Wix online stores help you easily track your sales and manage shipping, and also integrate PayPal to handle transactions.

Blogging Tools

Starting a Wix blog is as easy as you’d expect. You can create categories for your posts and organize accordingly, and schedule them for later publication. Wix also lets users comment on your blogs and includes special sharing options.

The Wix Blog app allows visitors to join your blog and create member profiles.

Wix mobile is easy to use

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Wix on Mobile

When you create a website on Wix, a mobile version is automatically created. You can check preview at any time to see how the site will look on a mobile device, and then publish when ready.

So, How Much Does it Cost?

VIPBusiness VIPBusiness UnlimitedBusiness BasicUnlimitedComboConnect Domain








*Prices last updated April 2019

Wix Features:

  VIP Business
Unlimited bandwidth



20GB storage






Free domain (1 year)


$300 ad vouchers

X ($75)

X ($75)



Site Booster App - $60 value



Form builder app - $48 value



Online store




VIP support





Priority response





Professional site review







What Do You Get for Free?

You can start a Wix page today free of charge and be up and running in 5 minutes. The free plan is a great way to try out Wix with no strings attached, but you won’t get the full experience of running a premium Wix site.

Is it Safe?

Your site is hosted on Wix’s servers, and the company is responsible for your security. Wix also uses “multiple layer security architecture,” which is geared to protect against zero-day issues. Also, your passwords and other information are stored securely.

Your Wix site will be secured by HTTPS/TLS encryption. Wix also lets you enable phishing and malware protection.

Customer Support

Wix customer support is friendly and available.

You can easily find more than 300 Wix tutorial videos made by the company, which can walk you through all types of issues. Reach out to the company by filling out an online ticket with your questions, or you can contact the Wix call center during regular business hours PT.

Bottom Line

Wix has an interface and user experience that has made it one of the world’s most popular website builders.

It’s an ideal builder for blogs and personal websites, and also a great option for anyone running a small business.

If you’re looking to launch a website for your business, a platform for promoting and selling, or just a striking personal website, Wix can host and build a website that will make it look like you had a professional on retainer.

Try Wix Now


Founded in Tel Aviv in 2006, Wix has changed how millions of users from around the world build free websites. The platform's powerful technology makes it easy for both beginners and advanced users to get themselves online. 

Main line of business

Website builders


Avaishai Abrahami, Nadav Abrahami and Giora Kaplan


Namal Street 40, Tel Aviv-Yafo


+1 415-639-9034

Learn More About Wix

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