Optuno Review

By Top10 Staff​

In a Nutshell

Optuno is a relatively niche website building tool designed for both traditional and Ecommerce websites. The interface is based on a simple drag-and-drop creator and the platform even handles publishing the website to major search engines after it is completed. Unlike with many providers, Optuno has a dedicated project management team which actually take a design brief from customers and develops a draft according to the specifications provided. 

Pros and Cons


  • User-friendly drag-and-drop program
  • Dedicated Ecommerce package including domain and maintenance
  • Submission to search engines after website is published
  • Uses proprietary user-friendly CMS


  • No major integrations
  • Small user community compared to many builders
  • Not great for making advanced tweaks

Ideal For

Optuno is a fantastic solution for businesses that want something between a do-it-yourself website designer and a traditional web design agency experience. 

Users can do as little as provide the Optuno team with their existing website and explain what changes they want made. 

Alternatively, they can get their hands dirty and make changes themselves through the company’s proprietary CMS, which every website designed by Optuno is built on. Optuno is a perfect intermediate solution for businesses that have a design vision for how they want their web presence to look but which may lack the time or technical expertise to develop a finished product themselves. 

Why Go With

Optuno boasts that it provides the fastest response times in the industry, and its project management team has a lot of experience in helping small business owners and private individuals develop quality websites quickly. 


Optuno features:

An enormous theme library with themes for a variety of business categories. The theme library includes designs optimized for:

  • Blogs
  • Business websites
  • Entertainment websites
  • Events agencies
  • Healthcare providers
  • Hospitality facilities
  • Portfolio websites for the self-employed
  • Ecommerce themes optimized to attract buyer attention

Users can preview each theme by browsing through screenshots and even view a live demo website to see how the website will appear in real life to users.

After the initial website has been built, users are able to log in to a control panel area where they can make basic changes themselves and also communicate, in real-time, with the Optuno team, which is based in the US. 

The Optuno team is also flexible about client communication and its team is happy to take revision requests by email.

More Reasons To Choose

Some other reasons why we think that Optuno is a great solution for those wishing to quickly roll out a professional looking website:

Content Assistance

If you have an idea of what you want to say but not a way with words, Optuno offers an add-on service called Optuno Content Care (OCC) and Optuno Content Care Plus (OCCP). In addition, the basic plans include 2 rounds of content revisions throughout the website as well as the ability to draft and custom edit all meta properties including meta titles and meta descriptions. This ensures that the websites perform as well as possible in searches. 

Optuno Content Care is included on all unlimited-page websites and available for a 1-time fee of $59 for single page sites. New pages of content can be added after either plan’s limit is reached for just $50.

Add-on Marketing Service

The Optuno Marketing Service is also available on some subscription tiers. This includes:

On-page search engine optimization

Social media asset creation by Optuno’s dedicated Social Media Team, which will create social media pages as well as branded assets (images and taglines) to best present the brand to users.

Google My Business (GMB) listing management. The marketing team will manage your GMB listing on an ongoing basis.



The Optuno team has developed its own proprietary Content Management System (CMS) called FICMS. FICMS includes a module-based management panel where users can control the look and feel of their website.

The modules include:

  • A video gallery module for reordering, embedding, and playing video content.
  • A content slide module for developing image sliders, which can be configured on websites’ homepages or on other internal pages.
  • A file manager where users can upload or delete files on the server. 
  • A form builder for easily creating contact forms.

Payments Processing

Optuno offers two Ecommerce packages that both include integration with payment processing gateways.

Both plans support integrations with:

  • Authorize.net
  • Stripe
  • Paypal
  • NMI

The wide choice of payment gateways supported makes it easy for businesses to take payments from their customers no matter where in the world they are located.

SEO Tools

Optuno’s SEO solutions include:

  • Meta tag editing as part of the initial content development package
  • On-page Search Engine Optimization (SEO) by Optuno’s expert marketing team with both traditional website packages (Single Page Website and Unlimited-Page Website)
  • Complementary submission to major search engines after site development to ensure easy ranking and listing

Customer Support Services

Optuno’s team is entirely based in the United States (US) and can be reached by both phone and email. The team puts its customers first and can take complex design instructions and edit requests all by email. 

The team has also developed an online support center that includes extensive user documentation for FICMS, its proprietary content management system that is included with all plans. There are also support videos and a ticket-based support system within the user management area.

Review In Short

Optuno straddles the divide between do-it-yourself editors and a web design agency. Users get access to the company’s proprietary CMS and can also take advantage of the team’s complementary design assistance during the development phase. It has a large template library and plans suitable for the needs of both general and Ecommerce website operators. 


Optuno is based, and was founded, in Florida by co-founders Adam Frankel and Michael Farin. The team of project managers, marketing experts, and social media experts is entirely US-based. 

Visit Optuno

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