Adventures in E-book Publishing – Creating a Winning Website to Sell Your Writing
By Top 10 Staff
So you’ve finished writing the greatest contribution to the literary canon since the time of Shakespeare, and now you're wondering how to get your labor of love noticed by readers around the world. You've made your e-book available on all the big name e-tailers, but those marketplaces have restrictions regarding how much information you can share about your book—and yourself—and how that information is presented. Don't you think your masterpiece deserves a showroom of its own to convince people they need it on their digital bookshelves? A website dedicated exclusively to your e-book is a great way to market your writing, while also avoiding the commissions collected by Amazon.com® and others.
Whether you’ve written a novel, memoir, or epic work of fanfiction, having a website is one of the most important factors when it comes to how to sell an e-book online. Here are some tips to help you get started.
Choosing the Right Platform
There are a plethora of platforms upon which to create your own website, and choosing the right one can be a challenging decision. Getting started with any of the top website builders is easy, and you could use any of them to create a stunning site. But depending on your experience level and how steep of a learning curve you're ready to tackle, one of them might stand out to you.
One factor that might influence your decision is the template selection offered by the different platforms. Each website builder boasts a wide variety of templates to serve as a starting point for you, but there exists an abundance of e-book website templates designed specifically for WordPress-based websites. And while WordPress is the most popular and versatile website platform on the planet, it’s also the one that can take the most time to figure out.
If you’re not that thrilled with investing time to learn how WordPress works, a more approachable platform like Wix or Weebly might be your best bet. These website builders offer user-friendly drag-and-drop interfaces that are intuitive and easy to use. They’re so simple, in fact, that you could have your e-book website up and running in under an hour.
Finding the Right Template
Once you’ve decided which website builder to use for your e-book site, it’s time to choose a template. As mentioned above, WordPress especially has a rich selection of both paid and free e-book templates that are specifically designed to help authors sell their e-books. These turnkey templates work well with a multitude of literary themes and offer a full spectrum of settings to maximize your sales potential. Some templates even allow you to showcase a selection from your book using an appealing page-flipping feature reminiscent of an actual book. These templates also have download and purchase buttons in place to increase conversions and boost your bottom line.
No matter which builder you end up choosing, you’ll want to choose a template that offers responsive design, so your site will look great on any size screen. One-page websites are all the rage and a popular template style chosen by many authors, but regardless of what style you select, make sure the template’s color scheme complements the content of your book and the design of its cover.
Once you’ve selected and installed the e-book design template that speaks to you, it’s time to populate the site with information about yourself and your book. Some things you’ll definitely want to include are links to any social media streams, or even an embedded Twitter widget. And once your site is built, it’s time to share it with the world.
If you’ve ever wondered how to sell an e-book on your website, these tips should help you get started marketing your work. Now put this knowledge to good use and get your words out there!
Now that you’ve learned how to create your eCommerce website, start spreading the word about your writing and selling your e-books to avid readers.
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