Creative agencies, artists, and marketing firms alike can agree on one thing – an eye-catching, interactive website is key to drawing in new business and creating a memorable brand. While there are
Google Analytics vs Weebly Stats
By Michael Benninger
If you’ve decided to use Weebly to create a business website, it only makes sense that you’d want to learn all you can about how visitors engage with your online presence. That’s where site analytics are essential. By developing a deeper understanding of your visitors’ behavior, you can make better decisions when it comes to the success of your site. And while Weebly offers its own set of statistics to review, how accurate is that data? And how does Weebly’s tool compare to the industry’s standard—Google Analytics?
Why Your Site’s Stats Matter
By keeping an eye on your site’s traffic, you can see not only how many visitors are arriving on your landing pages, but also what led them there in the first place and which links they tend to click on. Additionally, you can see which pages visitors spend the most time on and which ones cause them to flee from your site. Ideally, this information should provide you with valuable insights to improve the performance of your small-business website.
Weebly’s Stats Dashboard
All users of Weebly’s Starter, Pro, or Business packages have access to detailed statistics provided by the platform. This includes information on all of the aforementioned metrics, which are accessible via a desktop browser or Weebly’s mobile apps. One important thing to keep in mind is how Weebly site stats are measured in terms of impressions—that is, how many times your pages are viewed. Weebly tracks this number based on your visitors’ IP addresses, and counts page refreshes as new impressions. This tends to result in numbers that are more inflated than the actual figures.
So Which is Better?
Though you might expect the numbers to match up between these two services, the fact that the companies define unique visitors in different ways can actually result in wild variations in side-by-side comparisons. While Weebly does provides an easy-to-understand overview about site traffic, Google Analytics allows for a much deeper dive into the data.
The good news is that you’re not limited to using one or the other, as Weebly makes it easy to use both tool simultaneously. You may see different numbers between the services, but hopefully you’ll be able to spot some similar trends that can help guide your decision making. So when it comes to Weebly stats versus Google Analytics, you have nothing to lose by using them both for your small business.
Ready to learn more about your visitors? Activate analytics then read more of our articles on how to create a business website that crushes the competition.
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