3 Tips for Increasing Traffic to Your Squarespace Website

By Top10 Staff

There are a ton of reasons to start blogging, from connecting with fellow sports nuts to sharing your great cooking adventures as a sworn foodie. Content is King! And great content will keep your loyal visitors coming back for more. After all, content is the main reason why we’re all constantly browsing the web, we just want to know more! The only thing better than blogging for your friends and clients is getting your blog to go viral and reach new audiences. All of a sudden, your great exposure may present you as a thought leader. To do that, to become that blogging superstar, you need to optimize your blog for sharing with a user-friendly site like Squarespace. This platform already offers great features like a built in Search Engine Optimization, but there’s more you can do on your end, too.

Once your Squarespace blog is up and running, use these 3 tips on shareable content to drive more traffic to your site and increase visitors and followers too.

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1. Use Images on Shareable Posts

Squarespace has plenty of templates to choose from, and most feature large images. Don’t underestimate the viral power of a good picture--always choose a striking image to accompany your blog posts. Not only will this make the read more interesting for your followers, but it will also dramatically increase the sharing of your posts on social media sites like Facebook. One share of a great picture is worth a thousand…well, you get the point. A great original photograph, or a funny gif or meme is a great tool to drive traffic to your Squarespace website. Don’t believe us? This fascinating infographic from Locowise states that Instagram has a far greater involvement in sharing than Facebook or Twitter does. Ahhh, the power of a great picture!

infographic on social media

Another wonderful feature to note is that Squarespace templates are mobile responsive, so they can accommodate handheld devices. When a user reaches your site from a mobile or tablet, your blog will automatically resize images and adjust the resolution as necessary. It’s the mobile revolution, with over 50% of browsing now happening away from laptops and desktop computers, Squarespace makes it far more likely that someone will pass along the blog to friends, family, and social media through Squarespace social sharing buttons.

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2. Utilize Social Media to Increase Traffic

Using social media to your advantage will take your blog to the next level. Blogs shared on social media increase your number of site visits exponentially, which will ultimately lead to new regular readers and growing popularity. Squarespace social toolbar allows readers to swiftly add your posts to their social pages. You can even create your own free social media accounts to start cross-promoting your blog. Take advantage of all the great tools this platform offers. Embed links to your social media pages on the blog itself with the social media icons. This allows readers to find you on Facebook, Twitter, Instagram and more. Squarespace blog templates also allow you to share the other way around, from social media to your blog at the click of a button, creating a great dialogue between you and your social media followers.

3. Share the Love - Invite Contributors to Share Their Thoughts

Your posts are great, they’ve created you amazing loyal followers. But now is your time to expand. Invite other bloggers to contribute regularly to your site. Sharing your blogging responsibilities with others not only relieves some of your burden for creating new content, but it also cultivates more diverse and engaging content. With Squarespace blogging templates, you can invite other people to contribute to your blog in just a few minutes. Each individual can have unique permission settings, with some writers designated as full administrators, and other contributors set up as trusted commenters.

Ultimately, attracting new readers and creating a shareable blog requires speaking to a wide audience, and adding contributors with diverse perspectives will definitely help you appeal to a bigger audience.

man with megaphone

Blogging with Squarespace is an easy project to launch and maintain, thanks to easy-to-use responsive templates and Squarespace social media equipped websites. By following these tips for starting and promoting your blog, you can increase traffic to your website in no time and gain new followers consistently. Who knows, maybe you’ll be the next great sports writer or food critic.

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