Wix vs Squarespace: Two Industry Giants Go Head to Head (...And We Got The Winner!)
If you’re a small business owner building your website for the first time, choosing from the staggering number of website builder choices can be a tad overwhelming.
With so many great choices out there, you might be tempted to simply run with the cheapest deal.
But before making such a rash decision, let’s take a more detailed look at two of the most popular options on the market.
Wix and Squarespace are industry leaders, but what happens when we put them head-to-head?
Overview: What these Two Leading Contenders Have in Common
Both Wix and Squarespace are well established website builders with a large following of loyal users. Each is affordable and easy to use, even for those of us with little or no experience. Both integrate well with social networks and provide the integrations needed to run an e-commerce store. Customer support is excellent across the board, and gorgeous website design is simple, thanks to intuitive drag-and-drop interfaces.
But for all the similarities they have, there are just as many differences.
In this comparison, we will detail those differences, so you can decide for yourself.
Which is better, Wix or Squarespace?
Creating Professional Looking Websites: Which Platform Wins for Design?
Let’s face it; most of us are not graphic designers.
But this small detail shouldn’t get in the way of creating stunning, professional looking websites.
Both Wix and Squarespace offer gorgeous, modern templates and easy-to-use interfaces to slot your content into.
When comparing Squarespace to Wix in the design department, it essentially comes down to the template selection.
Here’s how the two builders stack up:
Wix offers the larger selection of website templates
Squarespace’s templates are the most clean and elegant.
Wix does not let you to transfer content from one template to another. If you decide to change the look of your website, you’ll have to rebuild the whole site from scratch.
Squarespace lets you change your template as often as you’d like, without losing any of the content you’ve worked so hard to create.
This increased degree of freedom comes at the cost of a less-intuitive interface that takes a little longer to get used to than Wix’s. Squarespace has the edge in this round thanks to its impressive responsive design technology.
This means that websites built on their platform look great and perform well whether you’re viewing on a smartphone, tablet or desktop.
Cost Isn’t Everything, but It Sure Makes a Difference: Who Is the Most Budget-Friendly?
In the head-to-head battle for best website builder, cost is often one of the most important considerations.
This is especially true for small businesses looking to get started on a low budget.
When it comes time to consult your wallet, the choice between these two builders might not be as obvious as it first seems.
Even Squarespace’s cheapest tier can handle a ton of traffic or feature any ads that might annoy your visitors. They also provide custom domains, e-commerce functionality, and round-the-clock customer support.
Plans start at $12 per month.
Squarespace doesn’t offer a free plan, but they do allow curious creators a two-week trial to test out their services.
For the more budget conscious, Wix offers free plans that forego the custom domains and limit features such as content and traffic.
This is an excellent jump-point to get your website up and running before upgrading to their premium plans. Wix paid plans begin at just $3.50 per month to improve your bandwidth and permit custom domains.
For more advanced services including free domains and custom apps, Wix offer 5 different premium tiers ranging up to the elaborate VIP plan for $24.50 a month.
Third Party Apps & Plugins: Who Pulls Rank When it comes to Additional Customization?
For those times when a simple page won’t cut it, both Wix and Squarespace offer a variety of third-party integrations.
One of the most appealing aspects of many website builders is that they make it easy to integrate third-party apps and services into sites. This massively extends the functionality beyond what the core setup of either platform provides.
Squarespace provides built-in additions to your website, ranging from social media integration through to e-commerce functionality and plenty more in between - all of which are added with a simple click of a button.
Outside of the provided services, the option to customize through third party apps and plugins is somewhat limited.
The platform does provide the opportunity to offer custom code, and some independent developers have begun to develop and distribute plugins for the platform.
The app market on Wix’s platform includes hundreds of options that can help users build a better website. Among these plugins are some of the most popular Web-based services, including many social networks, communication tools, and business apps.
Wix offers an ocean of integrations and unlimited opportunities to extend and customize your website.
The Bottom Line
When pitting Wix against Squarespace, it’s quickly apparent that either of these platforms could completely satisfy your needs. Both platforms offer a ton of features and functionality; yet differ on some of the finer points.
With as little as an hour to spare, you can breath life back into your project with a few simple clicks and the right template choice.
Whether you're building a simple website, company blog or a storefront, the decision really boils down to how much control you want over your site, and how much time you have to spend learning your way around the different platforms.
Squarespace offers a gourmet selection of high quality templates to give your website a truly professional look and feel.
Wix is great for builders wanting custom third party integration options and a more budget-friendly entry point.
When Wix and Squarespace are pitted head-to-head, we found Wix to be the overall winner thanks to its excellent prices and access to great third-party apps.
About Chris Scalise
Chris Scalise has worked with major website builders since the early days of Adobe PageMill. For more than a decade, he has been addressing the web-building and content management needs of major online businesses like Coalition Technologies and Opposing Views. In his spare time, he enjoys passing judgment on poorly designed websites.
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