Ways to Make your Makeup Artist Portfolio Stand Out Online
By Norman Brauns
Your reputation is everything when you make your living as a makeup artist. By extension, a powerful online portfolio is one of the most important investments you can make in your business. When someone lands on your homepage, she should be compelled to click further and book you for her next photo shoot or event. Given the sheer volume of professional makeup artist websites that exist, creating a bare-bones blog that showcases a handful of photos and your email address just isn’t going to cut it. Here are a few ways you can create a makeup artist portfolio that really stands out online:
Your reputation is everything when you make your living as a makeup artist. By extension, a powerful online portfolio is one of the most important investments you can make in your business. When someone lands on your professional makeup artist website, she should be compelled to click further and book you for her next photo shoot or event. Given the sheer volume of makeup artist website examples that exist, creating a bare-bones blog that showcases a handful of photos and your email address just isn’t going to cut it. You are going to need to wow them with your artistry and dazzle them with your technique.
Here are a few ways you can create a portfolio that really stands out online:
Include Technical Shots
A review of makeup artist website examples leads to a bevy of sites with very similar images. Most makeup artists are simply uploading full-body and full-face shots of their models. While posting the best shots of a bride you recently worked with is a good idea, you will stand out by supplementing these images with more technical shots. Post close-ups of eye makeup, lipstick, and cheek contouring. Some potential clients may be interested in specific techniques you offer, and it’s hard to see your smoky-eye skills in a full-body picture. So, the whole package may be amazing, but it is the details that separate you from the run-of-the-mill cosmetologist. You are an artist. Show your skills. Plus, many makeup artist website templates have built-in themes that make it a snap to add images of your work.
Even with a fantastic makeup artist website template, sometimes your futureclients won’t be convinced enough to call you. Instead, they want validation from your past clients before they sign up for an appointment. Find a handful of happy clients and ask them to write two to three sentences explaining why they were thrilled with your work. If the client is associated with a recognizable brand or publication—even better. When other people brag about you, it gives potential clients more confidence about your skills. Choose a portfolio website builder that lets you play around with modules; you want your testimonials to be called out on the homepage and not blend in with the rest of the text. The best advertisement is a word-of-mouth recommendation.
Feature Published Photos
Speaking of recognizable publications and brands, if you land a magazine cover or impressive online spread, show it off. Not all makeup artists have this on their resume. Featuring a recent magazine shoot you participated in will immediately set you apart from most of your competition. When coupled with a professional makeup website template, notable images definitely add to your credibility. If a successful publisher trusted you with the makeup on their models, why shouldn’t a local bride book you for her special day?
Sometimes people with an artistic mind have difficulty with technological endeavors. If Web design sounds like strange science, take advantage of the many free makeup artist website templates out there.You can participate in the fun parts of website design, like arranging photos on the site and picking out the right font, and leave the coding to someone else. You can typically add widgets to your template, making it possible to embed a calendar of your availability and online contact form to your portfolio site. Many Web builders are so easy to use that you’ll want to use your creativity to build professional makeup artist websites as a side project.
Do you still need to create your makeup artistsite from scratch? Learn how with a portfolio website builder.