Great Tips to Improve Your Website Loading Time
By Top10 Staff
We’ve all been there: sitting in front of a computer, waiting for a webpage to load and becoming more impatient by the second. In a world where humans have a shorter attention span than a goldfish, a slow web page is equivalent to no webpage. Moreover, slow page load times can also hurt your SEO ranking. Among the many factors that Google uses to determine how relevant a website is, website loading time is definitely a significant one. Most website owners don’t know precisely how long it takes their pages to load—but there is a way to find out. Here are the basics about free website speed tests and how they can improve your overall SEO:
What Exactly is Page Speed?
The speed of a webpage is determined by calculating how long it takes all of its content to fully load. This includes photos, text, and other media. If a page takes more than a few seconds to load, Google may penalize its ranking for reasons relating to loading time. According to KISSmetrics, 47% of consumers expect a webpage to load in 2 seconds or less and 40% of people abandon a website that takes more than 3 seconds to load.
How Can You Test Page Load Times?
With the aid of website page speed testers, many of which are free, businesses and bloggers can quickly find out if their webpages are taking too long to load. Aside from testing page load time, speed testers may also offer suggestions for how to increase page-loading time. For example, Google’s PageSpeed Insights software will generate a list of ways that a website’s speed can be improved.
Can You Improve Page Load Times?
Websites with page load times in excess of about 3 seconds generally have room for improvement. Thankfully, when testing website load times reveals that pages are sluggish, a few key changes can make an immediate difference. Enabling browser caching, compressing large pages, and resizing images to include fewer pixels will all cut down on the amount of time it takes an average webpage to load. It may also be beneficial to create a site with an online website builder, which will offer an optimized platform from the start. Utilizing a content delivery network can also help users who are geographically far from a website server enjoy faster page load times.
Keep Maintaining Your Site
Page speed is a critical yet often overlooked aspect of SEO. To maintain a high ranking in Google SERP, website owners should run periodic tests on their site speed—checking it once is not enough. Running a mobile website speed test is also a good idea, as mobile web users are even more impatient when it comes to page load times. Even website giants like Amazon are running these types of tests to improve user experience and conversion rates, so the concept of page speed isn’t going anywhere.
You definitely don’t need to be a web developer or a gifted coder to learn more about optimizing a website. Just check out these tips for using The Best SEO-Friendly Website Builders.