Is Your Web Shop Optimized for Siri?
By Top10 Staff
Getting traffic into your web shop starts by being found on Google. When someone searches for the types of products you sell in your shop, can they find you easily? And, more importantly: Are you optimized for voice recognition programs like Siri? As more and more users turn to programs like the Apple iPhone’s Siri to search the web using speech, your strategy for optimization must evolve. Siri voice recognition will return results based on Google’s semantic search strategy and the user’s location, among other factors. Here is what you need to know about how to improve Siri voice recognition optimization for your web shop:
How Do People Use Siri?
Siri allows people to access a robot that can search the Web with just the touch of a button and their own voice. There is no specific guide that tells people what to use Siri for. Instead, Apple users can cater the voice recognition tool to their needs, from finding the nearest gas station to Googling the middle name of a movie star. People also use Siri to search for products online, making Siri an invaluable tool for driving new business to your web shop.
Optimizing for Semantic Search
Semantic search, which Google has been emphasizing since the introduction of the Hummingbird algorithm in 2013, takes into account a user’s intention. That means Google tries to figure out, for instance, if a user wants to buy a horse or just go horseback riding based on the context of their search. Semantic search is pivotal when it comes to optimizing for Siri speech recognition. Your content should be written to answer questions with a specific context. If you sell jewelry, for example, make sure your content is optimized to clearly emphasize buying jewelry so you target buyers. If your content is confused as relating to making jewelry or selling jewelry you may attract people who have no interest in purchasing.
What You Need to Know about Keywords
A big part of optimizing for semantic search is rethinking keywords. A Siri user isn’t going to say “gold necklace purple stones” into her phone. Instead, she will likely say something like, “Where can I buy a gold necklace with purple stones?” Use long-tail keywords that are likely to be included in a voice search. Creating an FAQ page answering common questions is one good way to make sure your web shop is optimized for popular Siri searches about your products.
A Word about Customer Reviews
Siri often returns search results based on customer rankings, when they’re available. Taking part in a customer review system via Google+ or another program and collecting positive reviews can improve your Siri SEO strategy and help new consumers find you via mobile search.
Getting your web shop noticed online in a sea of others can be challenging. Thankfully, a strong SEO strategy can help you beat out your online competition and lure in brand new customers from around the world. Always take semantic search into account when you customize your easy ecommerce website builder site. Remember to stay apprised of the latest SEO tips for mobile voice search; they are ever-changing and what works this year may need to be changed next year.