Set Your Business Site Apart with Top-Notch Social Media Integration

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As a small business owner, you know how important it is to get your company online, reaching as big an audience as possible. In our expanding digital world though, integrating your website with social media has become essential.

Getting your site active on social media is an excellent, easy way to promote your content and business without doing any work. There are more than 2 billion users on Facebook alone, and by harnessing the power of social media you can make your content viral and reach audiences you never dreamed possible.

Why integrate With Social Media?

Facebook is now one of the main ways people see news articles and follow breaking events, Instagram is one of the top ways people interact with brands and celebrities, and Twitter is an essential part of the language and cadence of our politics. These are the avenues that users take online, and if your website isn’t there, you’ll be left behind.

The language of social media and the culture of hashtags, likes, and shares has become ubiquitous. By making the most of it, you can greatly expand the exposure of your website.

Most website builders allow users to easily integrate their site with social media. Wix​ has a dedicated page in its App Market for social media integration, which allows users to easily add streams from Instagram, Facebook and Twitter, as well as unique sites like Wix Restaurants Kit and the Live Facebook Messenger app. 

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SiteBuilder.com provides users with a SocialBooster to integrate social media accounts and gain complete control of their social media streams from one location. With the SocialBooster you can:

  • Set up automatic posting
  • Set up a social media inbox
  • Create and run Facebook ad campaigns
  • Measure your performance with analytics
  • Deliver the freshet content with RSS content discovery

Currently you can connect up to 20 accounts, including your Facebook, Twitter, LinkedIn, YouTube and Instagram accounts. It's simple to schedule your first post to the queue or in the drafts section.

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Enable content sharing from your website

It’s a feature on websites of all sorts – a sidebar or share buttons at the bottom of articles, allowing readers to instantly share the post on Facebook, Twitter, and beyond. These buttons are essential for integrating your site with social media, and you should make sure they’re easy to find.

This great video tutorial will show you how to easily set up share buttons on your website:

Allow comments through other website marketing packages

Increase exposure and word of mouth for your website by allowing users to post comments that appear both on your site and Facebook simultaneously. Users will see in their Facebook feed that a friend liked a post on your site, potentially helping you bring in more readers.

Comments not only increase exposure, they also help you interact with visitors and gain feedback about what works on your site, and which products and content are making a real impact.

Link your Twitter profile to your website

It can be hard to get your website noticed, especially if you aren’t blogging or updating much. By linking your Twitter profile to your site, you put yourself back in the public eye every time you fire off a tweet. Using a Twitter widget on your site will not only boost your search ratings, but will expose help you draw in an entirely new potential client base you’re your content is shared on Twitter.

Save yourself the effort with automated posts

Running your website’s social media accounts doesn’t require any expertise, but as a small business owner anything that can save you some time and effort is probably a good thing. Luckily, there is a number of social media scheduling apps that you can use to manage your social activity. These apps can be set up to make regular posts of specific content at set hours of the day, meaning that you can plan your social media activity ahead of time, and preset the app to do the work for you.

Web.com has a dedicated section on its website for small businesses that covers the value of social media marketing. Web.com social media marketing experts can help website owners create and grow their social media presence by helping you get found where people are searching, keeping your audience engaged with fresh content and making contact with a wider rage of potential costumers. The staff will also test and tweak your social media posts and make adjustments to help you continue to grow.

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Two of the most prominent social media scheduling tools are Buffer and Hootsuite.

With Hootsuite, users can schedule social media posts in advance to Facebook, Twitter, LinkedIn, and Google+, as well as other platforms. The app also consolidates your activity across social media platforms and can give you an overview of all of your social activity in one spot. These analytics can be used to easily map out ways to increase engagement for your posts, and find out what works and what’s a dud.

Buffer has a smaller user base than Hootsuite, but the same principles apply. They integrate with all the major social networks like Facebook, Twitter LinkedIn, and Google+, and allow you to write posts ahead of time and schedule them to post automatically. Unlike Hootsuite though, on Buffer you can queue up to 10 posts ahead of time and plan your posts over a managed weekly schedule.  

So, what next?

A strong social media presence is important, but it’s not the only ingredient for increasing your traffic and user engagement. You also need a well-designed site with a great format, appearance, and user experience. In addition, well-written content that speaks to your brand’s identity and vision is key to making sure your site takes wings.

Nonetheless, as you perfect your site, making sure you’re well-integrated with social media ensures that you don’t miss out on utilizing one of the most powerful social and cultural forces in the world today.

Still hoping for more visitors and not sure how to find them? Try learning about the benefits of SEO to help drive traffic your way.

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