5 Great Ideas from Etsy's Top Sellers
By Top10 Staff
Do you make clothing, jewelry, furniture, or other custom handmade items? Instead of just giving your pieces to family and friends, you can earn extra cash by selling them on websites like Etsy. In fact, you can make quite a bit of cash if you do it right. Some of the top Etsy shops rake in more than $5,000 per month. If you’re ready to dive into the world of ecommerce, there are a few things you need to know first. Being successful may not happen overnight, but by following these tips for selling on Etsy or on your own online shop, your ecommerce business might just be booming sooner than you thought possible:
Post Quality Photos, and Lots of Them
Buyers want to see exactly what they’re getting before they spend their hard-earned money on your goods. If your creations are one-of-a-kind, take a picture of the exact item the customer will receive whenever possible. If you do produce an item in large quantities, post an image of what the average product looks like, not one impeccable piece that you were never able to duplicate. Pictures should be well-lit, clear, and show as much detail as possible.
Let Your Personality Shine Through
Some of the top sellers on Etsy got where they are by building a rapport with their customers. To make relationship building easier, inject a bit of humor and personality into the descriptions on your website and “About” page. Let people know how you started making clothing, custom picture frames, or whatever it is that you sell in your shop. Your customers want to get to know your story—when buyers relate to you, they are more likely to “favorite” your shop and come back later.
Link to Your Other Sites
Many crafty people interested in how to start an Etsy business might be surprised to learn that personal websites and social media pages can be very important for your success. Linking to your personal blog, dedicated website, or Facebook page gives your customers a chance to know you better, read your thoughts on fashion and life, and see you as a credible seller promoting herself online. While Etsy does not allow you to link to a website where you are selling the same items listed in your Etsy shop, this doesn’t mean you can’t sell other items on your personal website. And while Etsy provides an easy platform for selling, with an online ecommerce website builder you can create a separate site for promoting and selling larger items without having to give Etsy a cut of your profits.
Always Offer Clear Communication
Customers expect and deserve clear communication, and the top Etsy sellers understand this. They clearly label each product with a full description, offer easy to understand rules for shipping, and are swift to respond to private messages. Always keep the lines of communication open with potential and current buyers, and be as courteous as possible.
Keep Your Price Points Fair
The best Etsy sellers aren’t necessarily charging the most money for their products. They reel in big paydays by having their items fairly priced, and just selling a lot of them. While you should always keep your profit margin in mind—after all, you are running a business—it’s a big mistake to overprice your items and alienate buyers.
Figuring out how to start selling things on Etsy or on your personal ecommerce site may sound a bit daunting. In reality, setting up your shop is easy--it’s finding your road to becoming a super-seller that takes real time and effort. With these tips and some quality products in your shop, you can make a real name for yourself online and have a thriving home business.