Wix 2015 Super Bowl Commercial
By Top10 Staff
Do you wonder what motivates companies to spend millions of dollars on a single ad? What’s so appealing about a Super Bowl spot, anyway? The Wix.com commercial during the big game in 2015 wasn’t the first time a website builder spent big to promote its brand. Let’s take a look at why the Wix Super Bowl ad was such an important investment.
This year, Wix is joining the hosts of big names to get on in the Super Bowl advertising action, and we are so excited! Celebrate with us by looking back on some of the most iconic commercials the event has produced in recent years, and take some time to speculate on what makes a truly effective and memorable Super Bowl advertisement.
There’s no doubt about it, whether expensive, emotional, sexy or just plain shocking, Super Bowl commercials are as highly anticipated as the big game itself. With prices for the coveted advertising space running well into the millions of dollars, and many companies experiencing a 20 percent rise in web traffic for at least a week after they air, businesses will spend months planning just the right note to hit with their once a year prime time spot.
What can companies do to ensure they produce the best Super Bowl commercial?
One question that comes up year after year is whether companies need to dig deep to get the best results. While the price of Super Bowl advertising will never run cheap, companies vary dramatically in what they will spend for their segment, which ranges from about 30-90 seconds in length, with Fox charging on average $4 million for the shortest slot available. Reportedly the most expensive Super Bowl effort of all time, Chryslers’ 2011 montage of the city of Detroit, starring Eminem, has been said to have racked up production costs of $12.4 million.
Despite the heavy cost, the company maintains that the ad has changed the public view of the brand entirely, racking up national pride for both the city and the car company alike. Four years later, many still call this commercial the most iconic and effective Super Bowl ad since the new millennium. Take a look and see why the emotional message packs such a punch for viewers:
With or without the hefty price, it was the message behind the ad that made viewers sit up and take notice, which may be why people are still talking about this 1984 inclusion by Apple, to launch Macintosh. The ad itself was expensive for the time, costing a little under $1 million. Directed by Ridley Scott and portraying a large group of hypnotized humans controlled by computer overload, some call this the greatest Super Bowl advert of all time:
Microsoft also chose an emotional tone for their 2014 commercial, “Empowering.” The ad showed the many ways in which technology has joined people together and given back to those who thought that aspects of their lives may be over. It was extremely successful and praised for using Steve Gleason, former NFL player, to raise awareness of ALS:
Technology spots don’t always hit the intended mark however. Does anyone remember Computer.com and their effort during the 90s dot-com boom? This large-scale failure on their part cost over half of their venture capital at the time, smacks of desperation, and had its part to play in their eventual demise:
In a similar fashion more recently, companies such as Blackberry have been criticized for failing to make an impact with their own Super Bowl campaigns.
Can a celebrity cameo make a Super Bowl ad a success?
Celebrity endorsement is a common route for many brands looking to have a lasting impact. In 2013, Paul Rudd and Seth Rogen represented Samsung as a hilarious comic duo, and Amy Poehler stole the show for many in her “Ask Amy” Best Buy commercial. Both of these advertising campaigns used social media to great effect with online teasers going viral in advance and hashtags on Twitter; in many ways, the ad itself was merely a springboard for a much larger advertising journey. In this way, companies are hoping to extend the usual bump in web traffic past a week’s duration. In 2015, Brett Favre is in the Wix commercial, which promises to create similar buzz.
Take a jog down memory lane and revisit their laugh-out-loud technology commercials and the media storm they whipped up as a result.
#InfiniteAnswers by BestBuy:
#TheNextBigThing by Samsung:
Is there a history of website builders in Super Bowl advertising?
Whether a Wix Super Bowl commercial chooses to press on our funny bone, tug at our heart strings, or even use celebrity endorsement to make their message stand out, they won’t be the first website builder to get in on some Super Bowl action.
GoDaddy is known for their sometimes shocking but always noteworthy contributions to the big game over the last decade, which often come with hilariously apt slogans and visuals which can’t easily be forgotten. Their 2013 commercial featured Bar Refaeli and an extremely lucky teen, showing in the most graphic way possible that sexy and smart can be a “Perfect Match”:
2014’s ad featured the slogan “It’s Go Time,” and was a call to companies to find new business, using GoDaddy of course. For many a disappointing effort, it certainly got people talking. See what you think below:
2014 also saw Squarespace making their Super Bowl debut with “A Better Web Awaits”:
While the advert got mixed reviews, confusing many viewers and even being called “Bizarre,” Squarespace did experience a leap in brand recognition. Within a couple of hours of release, the ad had been viewed over 200,000 times. CEO Anthony Casalena has been quoted saying “We often find that Squarespace is battling not against better products in the market, but against brand awareness.” This will explain why it was no question for Squarespace to return for 2015.
Along with GoDaddy, this makes Wix the third website builder to be using the prime-time advertising opportunity of Super Bowl 2015. Along with the rest of the world, we know we’ll be glued to the screen to see what the Wix Super Bowl spot brings to the table!
Check out our review of Wix to see how they can help you build your own effective online presence.
Did the ad for the 2015 big game get you intrigued about building your own website? Check out the cool features offered by Wix and get started now!