How to Build a Website and Make Money Like a Pro


By Michael Benninger


With so many people earning a living online today, chances are good that at one time or another you’ve wondered whether you might be able to supplement your own income with an Internet-based revenue stream. Great news! It’s actually far easier to build a business website and make money from it than many people might initially think. But there are certainly a few things to consider first. Not all small-business websites can profit in the same way, and depending on many factors, one route to monetization might be more lucrative than another.

What Factors Matter?

Before you can start using your website to make money, you should first assess your current situation. Your approach to implementing a monetization strategy should be based on a number of elements. The size of your audience and your site’s traffic are two of the biggest determining factors, and generally speaking, the more substantial these are, the more money you stand to make. Other items play into the equation as well, including your audience’s demographic details, such as their location, gender, and average income.

There are dozens of ways to make money online, but when it comes down to it, there are two primary methods in which most entrepreneurs earn income from their online endeavors. Here’s a quick overview of those two approaches.

Method 1: Display Advertising

Far and away the most popular way to generate revenue online is through display advertising. In its simplest terms, this involves the placement of banner, block, or text ads on a website. These ads earn income for the site’s webmaster whenever they are either viewed or clicked upon. (Average payouts range from $0.05 to $5 per click.) This method is popular because it’s also the easiest to get involved in. In fact, just about any webmaster can use a free service called Google AdSense to start embedding revenue-generating advertising widgets on their website in mere minutes.

Method 2: Affiliate Advertising

Another of the most common ways to earn money online is through affiliate advertising programs. This approach works very much like display advertising, except the monetization widgets in affiliate advertising are ideally promoting products or services you support and want your website visitors to purchase. And for each sale made through an affiliate ad, you’ll receive a commission based on how much money your visitors spend with the company you’re promoting.

Next Steps

If you’ve always wondered how to create a website that can make you money, this information should get you pointed in the right direction. If nothing else, start by signing up for a free Google AdSense account, which will allow you to quickly put some ads on your small-business website. Keep in mind, though, that this approach likely won’t provide you with as much revenue as if you sold space directly to advertisers. But for beginners, this method is definitely worth testing out.

So what are you waiting for? Now that you know how to create a business website that makes money, put the Web to work for you and start supplementing your existing income.

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