How to Write Compelling Copy that Gets Your Technology Blog More Followers
By Top10 Staff
So you’ve started a technology blog as a platform to share your knowledge and passion about the latest gear and gadgets. You may have thought that learning how to make your own blog was the hardest part—but now that it’s live, what’s the best way to grow your readership? Whether you started the blog as an after-hours hobby or a full-fledged business venture, getting more readers is likely chief among your goals.
Knowing everything about your subject matter is an outstanding start to building a successful blog, but that’s only part of the equation. Learning how to write blog content that is informative, engaging, and free from errors is an integral element in getting more eyeballs to see your stuff.
It doesn’t take a journalism degree or some innate talent to figure out how to write content for a blog. It’s actually a pretty easy skill to develop, that can even be fun if you have the right attitude.
All it takes is lots of practice and awareness of some key principles.
Here are a few suggestions you might find helpful.
How to Write Effective Content for Your Blog
Ramp Up Your Reading—One of the best ways to learn how to write effective copy is by reading articles on well-established blogs, and paying attention to the writing styles used by big-name bloggers. The blog articles you read don’t necessarily have to be in the same vein as the content you’re writing about, though that might help. The important thing to pay attention to is the flow of the articles, and how the writers have organized them. Make note of what you’ve learned, and incorporate your findings into your own efforts.
Choose Great Topics—Before sitting down to start writing about a subject, spend some time finding out if there’s even an audience for your article. Reviewing that camera you recently purchased might seem like a great idea at first, but if that model has been discontinued, or is only available in a particular region, you might be better off covering a different topic. Write about what people are interested in, and you’ll increase the odds that readers will return to your site.
Hone Your Tone—While it’s important to share your enthusiasm about technology with your readers, it’s best to refrain from being overly technical. Keep in mind that, in all likelihood, your readers will know less about your subject matter than you do. Don’t turn the reader off by using esoteric acronyms or jargon that they might not understand. Instead, think of yourself as an educator, as much as a reviewer. Also, don’t try to puff up your writing with fancy words you think will impress people. Instead, write like a human and let your personality show. Treat your readers with respect and they’ll respect your writing in return.
Craft Clever Headlines—Headlines the most important part of any article because they’re the first pieces of writing that most people will see. This is especially true in search engines, where the strength of a headline is the foremost factor that determines whether or not an article gets clicked on. Different writers take different approaches to their headlines; some write them before they begin an article, while others don’t generate them until after an article’s completely written. Regardless of your choice, make sure to spend sufficient time creating a headline that’s compelling.
Use Words that Sell—If you’re writing an article that argues in favor of purchasing a particular product, spend some time learning how to write marketing copy that convinces readers to open their wallets or activate their PayPal accounts. Use bullet points to focus on the benefits of whatever you’re writing about, and end your article with a strong call to action and “Buy Now” button.
Start Creating Compelling Copy
Share your passion in a clear, concise, and engaging manner, and your readers will keep coming back for more. And by practicing your writing habit every day, you’ll become a skilled writer much more quickly.
Don’t have a blog yet? Check out these articles on how to make your own blog.