Making Cents: How to Improve Your Personal Finance Blog
By Top10 Staff
Whether you have a financial services blog that you want to spruce up for your clients’ benefit, or if you just enjoy writing about recent experiences with money, your personal finance blog probably leaves a least a little room for improvement.
Luckily for you, we’ve compiled this list of tips and tricks to help you enhance the appearance of your site, populate it with more engaging content, and hopefully attract a more loyal readership.
First Things First
Claim your own domain — If you used a free website builder to create your personal blog, chances are that your blog’s web address looks something like http://mymoneyblog.wordpress.com or http://mymoneyblog.wix.com. Most website builders allow you to host your website on a custom domain, such as http://www.mymoneyblog.com for just a few bucks each month. Hosting your finance website on your own domain not only makes you look more authoritative in the eyes of your readers, but it also makes your web address more memorable.
Read other personal finance blogs — Spend some time searching for other personal finance blogs, and bookmark the ones that you like. Also be sure to subscribe to email newsletters from your favorites of those blogs. This will provide you with some insight into what other finance bloggers are writing about, and hopefully give you some idea for your own content.
Post regularly — You’ll increase the visibility of your blog in search engines by posting more original content, on a more regular basis. It’s recommended that you post at least twice a week, though ideally you’d work your way up to posting every weekday. (Keep in mind that most blogging platforms allow you to schedule content to publish in advance, so you don’t need to actually be writing posts every day.)
Update Your Look — If you learned how to make your own blog website by using WordPress, Wix, or another content management system (CMS), explore the selection of available themes to find a financial services website templates that appeals to you. Most website builders offer a variety of free financial website templates and more career-specific financial advisor website templates. Look for a template that makes it obvious to visitors what your blog is about, even before they read a word on your site.
Let your readers comment — Most free website builders and finance website templates allow your readers to engage with your site by leaving comments on your posts. This engagement can make for a more interesting blog experience and foster deeper, more meaningful conversations between you and your readers, and among your readers themselves.
Comment on other blogs — To help spread the word about your blog, visit other financial blogs and leave original, thoughtful comments on posts that interest you. And, when doing so, be sure to let readers of those comments know a bit about yourself and where they can learn more about you.
Get an editor — No one is going to take your financial advice seriously if it’s riddled with typos and grammatical errors. Do yourself a favor and have someone edit, or at least proofread, your blog posts before you publish them for the world to see. One little error could undermine your credibility and turn off your readers. Let a proofreader find mistakes, before your readers do.
Recruit guest bloggers, and become one yourself — Reach out to other financial bloggers, and ask them to contribute a guest post to your blog. This will add value to your site by providing a variety of voices and perspectives, and it’s beneficial to your guest authors because they can reach a new audience. You can also offer guest bloggers an ever-valuable backlink on your blog, which will help them achieve greater recognition in search engines. And, by the same token, let your fellow bloggers know that you’d be happy to guest blog for them, as well.
Strengthen Your SEO — Search engine optimization (SEO) is huge force when it comes to getting found online. But implementing SEO strategies on your site is something that’s easier said than done. Plus, the fact that search engines are constantly tweaking the way their algorithms work means that SEO is a moving target that’s difficult to master. Read up on the current best practices and do your best to adapt your writing accordingly.
Keep at it! As long as you continue publishing fresh, original content on your site, readers will continue to find you, and word will spread about your blog. By following some of these best practices, you’ll have a leg up on the competition.
Don’t have a blog yet? Check out this great article on how to make your own blog website and own an online presence in minutes!