How to Drive New Traffic to Your Blog with Instagram
It doesn't matter if you're a fashion blogger or travel writer, linking your blog and social media profiles is an essential ingredient to growing your online presence. It’s hard to grab the attention of new blog readers when you rely on Google alone to draw them in. On the other hand, creative images with popular hashtags on Instagram can interest hundreds of new potential readers in a matter of minutes. Instagram widgets for websites, such as the Wix Instagram Feed App, also make it easy to cross-promote your sites. Here are a few tips on how to drive traffic from social media to your blog.
Link from Instagram
The key factor for driving traffic directly from your Instagram profile to a blog is by putting the URL in your Instagram bio. This short paragraph appears at the top of your Instagram profile. While you can add your blog URL to a photo caption or comment, these links aren’t clickable, so users must copy and paste them to reach your blog. The link you add in your bio, however, is conveniently clickable. To add a link to your bio, simply copy your website URL and paste it into the website field in the Edit Profile page of your Instagram account.
You can change the link in the bio as much as you want. For instance, if you’re promoting a certain page or product in a post, you can note that the link to the page is in the bio, and change the bio link accordingly.
Another more costly option is to pay for Instagram ads, which, unlike posts, are clickable. You may decide that the cost is worth it to you, as you can target certain segments with your ads.
Get the Instagram Feed App for Your Wix Blog
Adding an Instagram feed to your Wix blog is as easy as clicking a button, and more importantly, it's free.
The app lets you automatically share your Instagram photos and videos on your website. You can choose from a number of layouts which you can further customize to your specific taste.
Furthermore, every time you add a post to Instagram your embedded feed on your website will automatically refresh, making it easier to always have new content on your website.
There are other apps that allow you to show content from your social media channels on your Wix blog, such as Social Stream by Powr.
Make Your Blog Mobile Friendly
The link you put on Instagram should lead to a mobile version of your website. If your blog template is responsive, your site will automatically resize images and alter pixels as necessary to accommodate a mobile screen. If your website is not responsive, you need to create a separate mobile version of the blog so users can clearly read the blog and see images on a mobile device. There is no sense driving Instagram users, most of whom are on a mobile phone or tablet, to the desktop version of your blog.
Wix blogs are all mobile responsive, so you don’t have to worry about doing double work. In addition, you can see a preview of your edits at anytime in either mobile or desktop with one click. You can edit in desktop view and it will automatically be maximized for the best mobile view, or, if you know that a large percentage of your traffic is mobile, you can edit on the mobile view.
Be Smart about Hashtags
Hashtags allow you to attract new Instagram users to your profile, which in turn increases the number of people linking to your blog. When someone searches for the hashtag #blogs, for instance, they will see your Instagram photo if you’ve added that hashtag to the description.
Use hashtags judiciously. The hashtags you include for an image need to be directly related to the image and limited in number. For instance, for an Instagram post about your new boots, you may want to hashtag the brand name of the boots, the type of boot, and a few popular fashion hashtags. Don’t hashtag #green #boots #clothes and every possible term you can think of, it will just make you look like an Instagram newbie.
Push Your Brand on Instagram
Instagram is a tool to meet potential readers on a channel other than Google. It is an opportunity to show them that you have interesting and engaging content that will provide them with value. If readers enjoy your posts, they will go to your bio to look for the link, or search for your site on their own. Think of it like you would a billboard, or a television advertisement. This will help you shape the type and frequency of the posts you are sharing.
Driving traffic to your blog with Instagram is much different than doing so with Facebook or Twitter. The fact that links in caption or posts are not clickable completely changes the way that you can effectively drive traffic to your blog. You can have a link to your blog in your Instagram bio, which you can also creatively change as often as you'd like. You’re unlikely to have a post go viral on Instagram, like you would on Facebook or Twitter, but you can increase awareness of your blog by providing readers with engaging content.
Embedding your Instagram feed on your website is an easy way to constantly have new content refreshing your site. If you have a Wix blog, which is free to set up, you can add the Instagram Feed app to easily embed your feed on your site.
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