Mobile Marketing 101: How to Market Your New Mobile Website
By Top10 Staff
The majority of people who search online for local businesses are doing it on a mobile device, which makes sense. People often look for local stores, eateries, and other services when they are on the go already. Knowing that many searchers turn to a mobile Internet connection to find your business means it’s a smart decision to have a mobile version of your site. These sites often appear as an “m.yoursite.com” URL, or they may share the same URL as your desktop site. In either case, once you have a mobile site set up with responsive images and text, it’s time to let people know they can find you using their smartphones, tablets, netbooks, or any other device. Here is some mobile marketing advice to get your mobile website bookmarked:
Announce Your Mobile Site on Social Media
Mobile users often get to mobile sites via Facebook, Twitter, and other social media sites. Announcing your new mobile site with a link on social media pages is mobile marketing 101, but still worth mentioning. You want people who are browsing their Facebook newsfeed while in line at the grocery store to quickly get to your new mobile site and begin browsing. Always embed social media icons and widgets on your mobile site as well. Each time someone “likes” one of your articles or products using a Facebook widget, their activity and a link to your site may be displayed to their friends.
Have Mobile-Exclusive Deals
Offer deals that are only available to mobile users if you need to give your mobile traffic a boost. Launching a contest where visitors stand to win free products or services, offering a limited-time discount, or offering any other exclusive benefits may be just what you need to lure new visitors to a mobile URL.
Take Advantage of New Mobile Device Owners
Immediately following the winter holiday season, there are a myriad of new mobile phone owners walking around, having just been gifted the latest smartphone on the market. Excited to try out their new devices, these users represent a big opportunity for gaining ground on mobile site visitors. Consider buying Facebook ads for your site around January. Also, if you have an app, promote your mobile site through it in the new year when new iOS and Android users are downloading free apps.
Allow Customers to Opt-In to SMS Messages
Another good mobile marketing idea involves text messaging. While you don’t want to surprise your mobile site visitors with SMS messages they never asked for, you should let them opt-in for text messages offering discounts and other special deals. Each text message you send should always include your mobile site URL, naturally. This is an emerging channel for marketing, gaining popularity due to the fact that most email inboxes are often overloaded and texts are more likely to be seen.
If you feel like you need to enroll in a mobile marketing for dummies course, don’t worry. Learning to drive visitors to your mobile site is a bit different than getting them to your desktop site. By keeping user behavior in mind, such as the frequency of mobile social media use and text messages, you can capitalize on mobile trends and bring in new visitors.